About Us

How did it all start?

Social media took over our life in last 10 years. If this universal truth is valid for everyday regular users of Facebook, it’s 10 times truer for our team of experts. Highly experienced digital marketers with serious professional background gained in top Bulgarian digital marketing agencies are in the core of Converso Digital. Tired of bureaucracy and heavy organizational structures we decided to put together all our knowledge, strength and creativity and to build an organization of our own. Where creativity can flourish and performance is everything.

An agency where clients are not penalized by higher fees because they want to spend more or even worst – to get unpleasant surprise with unexpected hidden fees added to the monthly bill. Here, we believe in transparency. Therefore, all of our services have a clear and easy to understand price. No gibberish and no post factum explanations. What you pay is what you will get. As simple as that.

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Passion

Passion not only drives you to enjoy your work, but helps in overcoming obstacles in the workplace as well. Anytime you hit a bump in the road or begin to doubt your abilities, remember the positive effects of the work you are doing.

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Quality

Quality work is the service/task one completes successfully within the estimated time, with the end output satisfying the expectations of everyone involved, including oneself.

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Skills

Problem-solving skills: creativity, critical thinking, and analytical skills. Data analysis to understand performance, adaptability to market changes, strategic thinking to align with business goals.

Present & Future time

When we started, there were only few of us. Now we grow steadily everyyear and looking to hire even more people. Over the past years, our focuson data-driven marketing, creative excellence, and client partnership hasreally paid off and strengthened our market position and expanded ourportfolio across key industries.

Our revenue has grown consistently, supported by increased demand for ourPPC, social media, and performance marketing services. We’ve also seen strong client retention and several long-term contract renewals, underscoring the trust our partners place in our results-driven approach.

As we move forward, we remain committed to innovation, talent development, and operational efficiency. Our goal is to build on this momentum — expanding our service offerings, enhancing technology integration, and continuing to deliver measurable impact for our clients.

You are welcome, guys.

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Our Mission

Our mission is simple — to help brands grow through smart, measurable, and performance-driven digital marketing.We believe that every click, impression, and engagement should have purpose and impact. That’s why we combine creativity with data, strategy with precision, and innovation with accountability.

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Our Vision

We envision a future where bold ideas and advanced technology come together to shape unforgettable stories and experiences. Our vision is to lead the way in creating a global landscape where creativity and technology are seamlessly integrated.

Achieving success through Precision and Passion

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Audit & Goal setting

First, we listen and understand the business: your product, margins, audience, competitors, seasonality. Then we study and audit the current status of all digital assets. In this step we track what’s working (and not) in your current campaigns, website, and social channels and provide you with a complete audit. Based on it, together with you, we define what are your goals and targets: cost per lead, ROAS (return on ad spend), revenue goals, etc. Why this matters: “More traffic” is not a strategy. “Get cost per purchase under €20 in the next 60 days” is.

Strategy & Channel Planning

On this step we plan and map how to win. You get a clear plan: who we’re talking to, with what message, on which platform, and why. Whether to pick Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn or YouTube and in what combination – the marketing mix and funnel plan are defined in coordination with you.

Tracking, Tech Setup & Ad Production

Performance marketing only works if you can measure it. Therefore, all necessary pixels and protocols must be properly installed and verified (Metapixel, TikTok pixel, Google tag manager etc.). Once the proper conversion tracking is place, we can run necessary tests to make sure that all data will be properly displayed in the analytics tool. Only then we proceed with the fun part – budling creative strategy and preparing headlines, hooks, value props, CTAs, visuals, static graphics, carousels, short-form video, story/Reel – all the required content and wrapping everything in a easy-to-grasp creative concept.

Campaign Launch, Report & Optimization

It’s show time. All the prep work is done and first campaigns go live. After acontrolled launch with the proper setup – geos, audiences, bids, placements and etc., it comes time to analyze and optimize each step in the funnel. The true art of our work lays here. For all activities a detailed report is provided because transparency is a key for long term relations.

Scale & Improve

Once we find what’s working, we double down. We increase budgets strategically, expand to new audiences, and keep your growth consistent and sustainable. Digital marketing is always evolving — and so are we.We stay ahead of trends, refresh creative, and keep finding new ways to get you even better results. The goal isn’t just to get results once — it’s to build a growth engine that keeps producing.

Converso Digital